Internationalization
Internationalization plan
Does your business have the potential for internationalization? Is Finland too small or will it be in the future? Markets and business cultures vary from country to country. Our professionals with hands-on experience will help your company towards international business Quicker and with less risk.
Internationalization plan starts off with mapping out your company's current situation - what is working, which areas should be improved and are the resources sufficient. Is there enough financing? Is the proficiency good enough to take on a new country?
We will implement a phased and practical plan where different actions will be scheduled, resources will be checked, and tasks will be addressed to the right persons. We will ensure that your company is ready to leap towards new markets - when international growth has started, business in the home country is doing well too.
Together we will identify segments and customers, and define which product or service to offer to the target market. We will pay attention to critical success factors, go through risks and do the required business calculations to determine the need for financing and to ensure profitability of the operation.
A good starting point for expanding to international markets is if the company already has customers in their home country. This way the business idea has been tested out in practice and is more efficient to refine and multiply with new market sectors.
Market mapping
Do your products and / or services have international potential? Does your future show eg Sweden, Central Europe or the USA? If you answered yes, or even if you aren't completely sure, we can help you.
The point of market mapping is to identify Hidden potential in a target market, map out the operational environment and gather feedback about customer needs among others. Typically, market mapping is focused on identifying customers, Solving the size of the market, mapping out the competition and picturing the Trends.
A big value to market mapping is provided by our local resources at the target markets. With their help we can contact your potential customers with a well-fitting marketing campaign and with research conducted together.
The idea of market mapping is based on contacting is to gather information about the market but more importantly to get feedback on your marketing message, product and the customer need of your potential customers, as well as to open interesting sales possibilities. Often after the mapping it is normal to follow up with sales appointments backed by local resources.
Market mapping helps your company to create an image about the market and about the target country as an operational environment. Contact us and ask more - mapping aimed at internationalization is always defined individually based on the customer.
Go-To-Market -implementation
After market mapping and careful planning, internationalization is ready to be put into action, or is it? Our experts and partners working in target markets will help your company in putting it into practice - bringing your product into the market and implementing the plans.
Our resources in the target markets as well as our experts familiarized with the culture and the market will help your business eg in launching your sales, forming networks and distribution channels, and not to mention knowing the business culture.
Where is your company headed? We are extremely familiar with the following areas: Central Europe, Southern Europe, Nordic Countries, Baltic Countries, Middle East, USA, China.
Companies aiming at Swedish markets are Serviced by our office in Stockholm.
Interested? Contact us
Henrietta Karjalainen
Sales and marketing specialist
firstname.lastname@yrityskehitys.com
+358 50 536 7803
